An excellent way of advertising a product is with the help of accompanying commercial songs. The simple logic behind using such songs has been explained here along with a comprehensive list.
The logic of using songs for TV commercials is simple yet amazingly effective. In advertising, promotion and marketing, advertisers always strive to make commercials that are catchy and appealing to consumers. You must have noticed that humorous and entertaining ads are always noticed by consumers. A great way of enhancing the quality and attractiveness of the advertisements is to add simple music. Simple tunes, great riffs and beautiful progressions are enough to affect the consumers with the commercial.
The consumer also starts to associate the tune, music and lyrics with the product and soon the brand or product becomes a household name. The same principle is also applicable for the tunes that are composed for a specific movie or a soap opera. ‘I’ll be there for you’ the song by The Rembrandts, was used as the title song for the famous soap opera, FRIENDS. Another example is that of the Top Gun anthem by Steve Stevens, are two tunes that have become household names and we have become accustomed to associating the products to the tunes. Lyrics of the songs also become undying phrases in the process.
A common characteristic of good songs for commercials is to make a simple and happy tune that can be comprehend really quickly. Musicians keep in mind the fact that their listeners should connect with the commercial and the tune in a time span of barely 10 to 20 seconds. Another meritorious feature of such a song is that it should be short and memorable. The consumer must basically be on the watch out for the song. Making a catchy song can be a difficult task to these requirements and simple, honest melodies usually do the trick. The melody must basically come out of the musician’s happiness.
List of Popular Commercial Songs
The following is a list of some really good popular songs for commercials:
- Action Force Whale
- Audi Economy Drive
- Estee Lauder Carolyn Murphy
- Ideal Mr. Machine
- Discovery Channel I Love the Whole World
- DZ, The Discovery Zone
- uSwitch.com U Gotta Switch
- Intel (Signature)
- Chevrolet – See the USA
- 1990 Chicken Tonight
- Old Spice (Whistle Signature)
- Ovaltine Captain Midnight
- Rice Krispies Wonderfully Simple
- 1970s McDonalds Big Mac
- McDonalds Menu Song
- Milky Way Red Car Blue Car
- Motorola RAZR 2
- Ballantine Beer
- BlackBerry Connect
- Diet Pepsi
- Ford Mustang A Whole New Breed
- GI Joe Commercials
- Honey Nut Cheerios
- HBO Feature Presentation
- Kentucky Fried Chicken Commercials
- Lloyds TSB – For the Journey
- Lifebuoy Soap – Soccer Kids
- Nickelodeon Commercials
- Nike – My Better is Better
- Toyota – Matrix – Break Away
- Wrigleys – Big Red Gum
- Zune HD
- Diet Coke Alphabeat
- Cadbury Milk Tray
- Gummy Bears Commercials
- Guitar Hero Games Commercials
- Amazon Kindle 2010
- Apple iPad Meet the iPad
- 2010 Cadillac SRX Crossover
- Dodge 2010 Journey SXT
- 2010 Lincoln MKZ
- DFS Advert
Many of these commercials have been featured on the television for a few decades. Listening to such songs is enjoyable even today and is bound to create a feeling of nostalgia.
